Neko Atsume: Collect them all!

The free app Neko Atsume (ねこあつめ- Cat Collection), developed by Hit-Point for iOS and Android, has been available since October 20, 2014; yet, it still counts millions of downloads from all over the world. On December 4, 2015 it reached the 10 million downloads milestone, and its success shows no sign of abating.

The gameplay is simple yet captivating: collect and catalogue all feline friends that come to visit the player’s home. One can buy, with the various currencies accrued within the game, toys and furniture that will help you capture all 49 kittens, each with its own traits and personality. Some of these cats will be difficult to spot, and will require careful planning.

The aim of developer Takahashi Yutaka was to create an app for all ages, that one could enjoy even with little time spent, unlike many other cell phone games. The web audience recived the game very well, producing copious amounts of fan art. In Japan the app’s success was so wide, it sprung a sub-market of add-ons and gadgets.


 
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